It’s never enough to have only a website to represent you and your business. It doesn’t matter if you are a freelance writer or an auto dealership, in the 2020s you need to possess not only a stunning website and the right domain name you’ve purchased from any one of the many domain brokers out there, you also need to have an extremely strong, indeed, influential presence on social media, including Facebook, Instagram, Twitter, and of course LinkedIn.
LinkedIn in particular is good for connecting with like-minded professionals and potential customers since it is so business-centric. With that in mind, some business professionals have gone the extra mile to actually purchase LinkedIn followers in order to boost their overall presence on the social media site. But is this always a good idea?
It’s safe to say that every company, without exception, wants to look their best on social media. This is especially true for LinkedIn, or so claims a new report. Social media competition can more or less force companies into “ways to improve their social media standing at any cost.”
Most page managers utilized tried and true legitimate strategies like regularly posting engaging and relevant content in accordance to the rules set forth by LinkedIn. But there are others who will construct growth by using not so savory tactics.
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Unsavory Tactics
Many online services sell what they refer to as “real” company followers, likes, and connections for LinkedIn. Services that have already been selling followers to Twitter, Facebook, Instagram, and YouTube are now also selling to LinkedIn members since there is a growing demand for them.
Freelancer sites such as Fiverr pledge to deliver 100 percent true followers for the starting price of only $5. In a word, many of these services end up being rip-offs. They can also cause your reputation harm if LinkedIn finds out you are using them to prop up your account.
Multiple Accounts
Another method for cheating LinkedIn’s social media system is to create multiple accounts that contains false information and to then use the pages to engage with others. While this shadowy method is said to be a time suck, it can be effective in fooling the LinkedIn algorithms in the short-term.
But building and maintaining lots of “fake accounts” is a time-consuming task which usually leads to pages with no profile picture, very little if zero background information, few or no relevant posts, and no useful content. Account activity will only showcase “likes” that were bought for the account. Some businesses will even go so far as to make a false claim about their large employee count, as if this will legitimize social media engagements.
Growth Hackers
If there is a barrage of new accounts that are behaving identically to each other via engagement in posts but never posting any real content, they are usually red-flagged by LinkedIn and removed. However, all too often companies are misled by “Modern Marketers” and “Growth Hackers” who will engage in shadow practices that will lead to rapid success.
But be warned, sooner or later engaging in these practices will lead to either a shadowban or a more permanent ban from the LinkedIn platform. While shadowbanning can seem harmless initially, it is said to “choke the reach of your company page.”
That means your page will not show up in searches. You page posts will no longer receive the number of impressions as you were getting before. What you must keep in mind is that a shadowban is similar to a “quarantined zone” where a team of internal operators are constantly observing not only your company page but your practices. Eventually, abusers will be banned entirely.
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Damaged Reputation
The experts highly recommend that you be wary of such growth hacker scams attempting to pose as legitimate social media expansion methods and strategies. Again, such tactics can absolutely damage the reputation of a company. It will also discount any organic followers the company might have earned on their own.
Being blacklisted by LinkedIn (or YouTube or Instagram, for that matter), could very well mean that your company will never be allowed back onto the platform again. It’s important to be smart about how you market your page to the public and how you can grow followers and likes in more legitimate ways.
It’s said that hundreds of articles exist online that explore real and sincere strategies for building your LinkedIn presence. These methods will assist you in building a terrific presence in the long run as opposed to buying followers and ruining your social media presence forever.