Many contractors struggle with the process of bringing in new customers. They have all the skills they need for their services, such as remodeling kitchens or repairing appliances. But when it comes to promoting themselves, they are not exactly sure what to do. If you’re in a similar situation, there are some simple strategies you can use to help improve your marketing efforts. Below, we’ll outline some key tips and strategies you should look to implement if you want to start bringing in more clients.
Create a Professional Website
The biggest thing you need to market your contractor services is a professional website. Websites are the primary way that people discover new businesses to work with and the internet is typically the first place they’ll look when they need a contractor. There are a few elements you’ll want to ensure you include within your website.
First, your website needs to be professionally designed. When someone visits your website, they are forming their first impression of your services. Your website should be easy to use and pleasant to look at, all while demonstrating that you are a professional contractor. Another great thing you can do with your website is showcase your previous work. For example, if you renovate kitchens, you can display pictures of your past work. If you don’t have experience creating websites, it’s best to hire a professional to ensure it gets done right.
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Optimize Your Website for Search Engines
Next, it’s not enough to just have a great website. You want to make it as easy as possible for potential clients to find your site and learn about your services. The best way to do this is by appearing as high as you can within relevant search results. Search engines consider a lot of factors when determining where to rank websites within their results and the process of optimizing your website to better suit these factors is known as Search Engine Optimization (SEO).Within an SEO strategy, you’ll do things like strategically placing keywords on your website, building backlinks, speeding up your website, and more.
There are a lot of intricacies to a strong SEO strategy and it takes a lot of maintenance over time to ensure you continue to get the best results. This is why it’s common for businesses to hire an SEO expert or service to run their campaigns for them. Luckily, there are some affordable SEO for contractors options out there, allowing you to get a great return on your investment. Learn what you can about SEO and think about how it can help your contractor business get more clients.
Create High-Quality Online Content
Another popular strategy for generating visitors to a website, and in turn more clients, is called inbound marketing. With an inbound marketing strategy, you create high-quality content on your website to draw customers in. For example, a contractor that repairs appliances may create a blog post called “5 Signs You Need Refrigerator Repairs”.
Someone who is unsure if their refrigerator is broken may read this article and determine that they need a repair service. Since they are already on your website, they will consider your services and potentially hire you. There’s a lot to learn about inbound marketing, but if you invest the time and resources, it can become one of your strongest marketing strategies.
Encourage Online Feedback from Clients
For example, if you perform an emergency repair for a customer, you can ask them to leave a review for you on Google Business Listings and even provide them with a link. Most customers are more than happy to leave a quick review, provided they were happy with your service. However, keep in mind that it’s often against the Terms of Service to provide an incentive for a positive review so don’t offer your customers anything in exchange for positive feedback.
Start a Referral Program
Finally, look to start a referral program. As a contractor, you likely serve a very specific area. A great way to generate business is through word of mouth. You can kickstart this process by offering previous customers a discount on future work if they refer you to another customer. Customers typically like to refer good contractors to their friends and family, and a referral program can give them just a little extra incentive to do so.
Start Bringing in More Clients Today
As you can see, the marketing strategies for contractors don’t have to be too complicated. It’s often just a matter of creating a good website and encouraging your customers to take some actions after you complete work for them. The sooner you get started with the above strategies and tips, the sooner you can start to receive all the benefits that come from strong marketing campaigns.
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