The Importance of SEO Marketing for a Criminal Defense Law Firm:
If you’ve even begun to come up with your criminal defense lawyer marketing strategy, you know that SEO has to be a key part of your plans. Many clients, especially younger clients, find their attorneys through Google searches. Law firms are well aware of the importance of SEO, so you can bet that your competitors are already utilizing SEO strategies and spending money on packages from SEO agencies.
Even if you were already aware that you need to spend a good chunk of a marketing budget on SEO, it can be hard to figure out exactly how much. It can be frustrating if you try to find prices for SEO services and see that the quotes vary so widely. The cost of SEO can vary from $2,000 a month to $10,000 month or even more. Read on to learn more about how to come up with a more accurate estimate of what your SEO plan may cost.
Location and SEO Costs
One of the most important factors to consider when determining how much your monthly SEO bill will be is your location. If your law firm is located in a large city and there are many competing law firms within your area of law, this will drive the price of your SEO up. On the other hand, if your law firm is located in a smaller city and you do not have any direct competitors in the area, this will greatly reduce the amount you will have to spend on your SEO.
However, even if your law firm is located in a large city, there are ways that you can reduce the premium you have to pay for your SEO services. More on that later. As important as your location is for determining how much you have to pay for your SEO, it is not the single biggest factor.
Law Firm Specialization and SEO Costs
The area of law you practice is even more important to determine your SEO rates than your geographical location. Some areas of law are much more competitive when it comes to SEO. Criminal defense law is one of these areas. There are many searches for criminal defense lawyers, and there are many criminal defense law firms loading her websites with SEO optimized content. Personal injury law firms also have to pay a premium to rank highly due to extremely high competition.
Narrowing Your SEO Focus
If you have a criminal defense law firm, you may be thinking that you’re going to have to spend an astronomical amount on your SEO marketing services. However, this is not necessarily the case. One of the most important ways that you can keep your SEO cost down is to narrow the focus of the SEO.
If you specialize in a certain area of criminal law, such as defending people who have been charged with driving under the influence, you can focus your SEO efforts on keywords relevant to this subspecialty. Not only will this keep your SEO costs down, but it will also help bring in the sort of cases that your firm has the most experience in handling.
Choosing the Right Geographical Area
Location is very important to any effective SEO strategy. This is even more true SEO for law firms, as potential clients often include geographical locations in the terms they are searching for. If your law firm is located in a small city, you can focus your efforts on this city and maybe a couple of nearby towns.
If your law firm is located in a large urban area, it’ll be more cost-effective to focus your SEO efforts on local neighborhoods or areas of this city. Trying to rank for highly desirable keywords relating to the entire city will be much more difficult and expensive.
SEO is an Ongoing Investment
One of the most important things to keep in mind is that SEO is an ongoing investment. It takes time to optimize your website’s SEO to the point where it ranks highly for numerous desirable keywords. Even when your website is at this point, you need to continue your SEO efforts or your competitors will take over your high rankings. This is true of SEO in every industry, but SEO in the legal industry is more competitive than most sectors of the business world. Law firms should consider SEO services to be an ongoing expense for the foreseeable future.
Is Spending On SEO Worth It?
Spending on SEO is definitely worth it. However, it is only worth it if you have a good SEO strategy. The agency you work with must be able to determine the right locations, keywords, and overall SEO strategy that’ll be most effective for your site.
It’s best to go with an agency that specializes in working with law firms, as there are many unique challenges that law firms face with their SEO strategies that other businesses do not. A properly constructed SEO marketing strategy from an expert agency will certainly help you bring in many new clients.