You’ve made a business website and you’re officially open for business!
Now what? Without a clear plan of action, your site will fall by the wayside and become just another piece of internet real estate.
But with some simple steps to get started, you can easily keep visitors coming back and continue to improve your site. Here are nine things to do once you start your business website.
1. Register with search engines
Search engine optimization (SEO) is the practice of improving the visibility of a website or a web page in search engines’ “natural” or un-paid (“organic”) results. SEO may target different kinds of search, including image search, local search, video search, academic search, news search, and industry-specific vertical search engines.
2. Install a digital certificate
A digital certificate is used to verify that a user is who he or she claims to be.
The term denotes: 1) an electronic file containing the credentials of a public key; 2) the status of knowing and being assured about someone or something; or, 3) a means of verifying the identity and public key credentials of users accessing network services and other resources.
Learn how to manage the lifecycle of keys and digital certificates across your business on this website.
3. Make sure your website is mobile-friendly
This is one of the easiest things you can do to improve your site’s search engine rankings! Google just announced that it will be using mobile-friendliness as a ranking factor for search results.
4. Add a clear call to action
The “call to action” is the final step in your sales funnel, right before you make the sale. It’s what prompts the visitor to start that final purchase process that brings them closer to completing their transaction with you or signing up for your newsletter or list or whatever else it is you’re selling.
5. Include social media icons
Social media icons provide an easy way to share your business’ website with your existing readers and followers on different social media platforms across the web.
6. Install Google Analytics
Google Analytics is a free service offered by Google that generates detailed statistics about a website’s traffic and traffic sources and measures conversions and sales.
7. Make sure to include a contact page
This is one of the most important pages on your website! A visitor should be able to get in touch with you easily, whether it’s for sending feedback, getting something clarified, or just checking in with you before buying that product they’ve been eyeing for months.
8. Consider adding live chat
Live Chat is a great way to provide instant customer service and help visitors and customers who may be having technical difficulties on your website. It’s also a great tool for any business that wants to increase sales!
9. Make sure your site is automatically backed up into the cloud daily
It’s absolutely essential that you make a habit of backing up your site into the cloud regularly. Don’t risk losing those precious files and images just because you forgot to back it up that one day! It’s not difficult, and it only takes a few minutes, so do yourself a favor and just set it as a daily routine.
Never forget to be adding new content frequently, promote your business online using social media sites, and focus on improving the quality of your site’s pages. A website is never finished!