4 Major Factors Involved in Market Intelligence Activities

by Ragini Salampure
4 Major Factors Involved in Market Intelligence Activities

Market intelligence is a significant factor among companies that are now becoming an essential consideration in every organization. It is an innovative technique of collecting intelligence information about the market with the primary hope of collecting sufficient details that will help the company make the right decisions in the market. However, most of the companies do not know what market intelligence involves. Here are some of the significant factors that are involved when conducting market intelligence.

4 Major Factors Involved in Market Intelligence Activities

Product Intelligence

When a company is carrying out intelligence information about the market, the first and most crucial factor that it has to consider is product intelligence. This approach has everything to do with understanding what products customers are buying and how such products can be improved. This is an essential aspect that a company joining the market should consider.

Product intelligence must also focus on the prices of the products in the market. If the prices are too high, it is necessary for the company to look for innovative techniques that will help in bringing such prices down so that the company can be consistent with the changing needs of the consumers in the market.

Competitor Intelligence

If a company is conducting any market activities involving intelligence or research, competitors must always be in considerations. Organizations are still engaged in an extreme industrial competition that threatens their existence in the market. Therefore, competitors should be taken seriously because they determine whether a company will continue to be relevant in the market or not.

There are massive data about very many organizations that ignored the impacts of the competitors only for them to find it very hard to regain the market. Therefore, every aspect of the competitor should be thoroughly analyzed to help the business to come up with competitive strategies that will help in neutralizing the impacts of the other companies in the same market. Some of the factors to consider in competitor analysis include products, prices, market share, and technology used.

Market Analysis

In market intelligence, market analysis is another crucial factor that should be highly considered as it plays a central role in the success of the organization. There are organizations that do not understand the market analysis, and most of them find it very hard to have sufficient details that can guide their operations in the market.

Therefore, it is necessary for an organization to invest in this activity so that it can get the right results that will help in its business operations. In most cases, market analysis has everything to do with market size, market share, and products in the same market.

Market Research

The fourth and final factor in intelligence analysis has everything to do with market research. This is the process of gathering sufficient details about the market, customers, competitors, and other vital players with the aim of formulating a marketing strategy based on the research findings.

Market research should be a very detailed process that is professionally undertaken because it helps in providing the information that a business will be used to make significant marketing decisions. Companies that do not have a comprehensive understanding of the entire marketing research process should seek assistance from professional organizations to avoid making major mistakes that can affect their standings in the market.

Undertaking marketing intelligence activities is very complicated. Startup companies, especially those that are doing it for the first time, will always find it very challenging and may not get the desired results. Working with a professional agency such as NetBase Quid, which has been undertaking intelligence activities, will play a significant role in helping small companies to get the necessary details they need from the market.

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